Title Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou

Published Chichester, U.K. : Wiley, 2010

Copies

Location	Call no.	Vol.	Availability
W'BOOL	658.4083 Hes/Gtf		AVAILABLE

Description xvii, 266 pages ; 24 cm Contents Introduction : idiots and infants -- Irrational Animal -- The necessary lie -- You can't handle the truth -- Guilt is the new fear -- Shades of green -- Reparations Bibliography Includes bibliographical references and index Subject Consumer behavior -- Psychological aspects. Social responsibility of business. Green marketing. Guilt. Author Neophytou, Bambos. LC no. 2009027974 ISBN 9780470746226 047074622X

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