1. Sustainability consumption and consumers -- 2. Goods and services -- 3. Pricing -- 4. Marketing communication -- 5. Distribution -- 6. Stakeholder influence -- 7. Future trends -- 8. Cases
Summary
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change."--P. 4 of cover