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Book Cover
Book

Title Readings and cases in sustainable marketing : a strategic approach to social responsibility / [editors] Clare D'Souza, Mehdi Taghian, Michael Polonsky
Edition First edition
Published Prahran, Vic. : Tilde Publishing and Distribution, [2011]
©2011
©2011

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.4083 Dso/Rac  AVAILABLE
Description ii, 384 pages : illustrations ; 25 cm
Contents 1. Sustainability consumption and consumers -- 2. Goods and services -- 3. Pricing -- 4. Marketing communication -- 5. Distribution -- 6. Stakeholder influence -- 7. Future trends -- 8. Cases
Summary "This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change."--P. 4 of cover
Notes "Tilde University Press"--Cover
Bibliography Includes bibliographical references and index
Subject Corporations -- Environmental aspects.
Green marketing.
Social responsibility of business.
Sustainable development.
Author D'Souza, Clare
Polonsky, Michael J.
Taghian Mehdi
ISBN 0734610858 (paperback)
9780734610850 (paperback)