| Description |
xii, 276 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. What's different about reputation today and why is there a sense of urgency? -- Ch. 2. How to manage reputation risk -- Ch. 3. Perception or reality? A risky business -- Ch. 4. The consumer awakes -- Ch. 5. Expanding liabilities, science and the precautionary principle - the greatest risk of all? -- Ch. 6. Corporate social responsibility - the new moral code for doing business? |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business ethics.
|
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Social responsibility of business.
|
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Risk management.
|
| LC no. |
2002035789 |
| ISBN |
0333995546 : |
|
