| Description |
x, 307 pages : illustrations ; 24 cm |
| Contents |
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations |
| Summary |
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket |
| Notes |
Published simultaneously in Canada |
| Bibliography |
Includes bibliographical references (pages 277-295) and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
| Subject |
Social responsibility of business.
|
|
Social marketing.
|
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Corporations -- Charitable contributions.
|
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Corporate image.
|
| Author |
Lee, Nancy, 1945-
|
|
Ebooks Corporation.
|
| LC no. |
2004020375 |
| ISBN |
0471476110 cloth |
|
9780471476115 cloth |
|
