| Description |
xiii, 214 pages : illustrations ; 25 cm |
| Contents |
What it means to put analytics to work -- Data -- Enterprise -- Leadership -- Targets -- Analysts -- Embedding analytics in business processes -- Build an analytical culture -- Review your business comprehensively -- Meeting challenges along the way -- Toward more analytical decisions and better results |
| Summary |
"Most companies have massive amounts of data at their disposal--yet fail to utilize it in any meaningful way. But a powerful new business tool--analytics--is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. ... Now, in Analytics at Work, Davenport, Harris and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations--one business decision at a time. The authors show how many types of analytical tools, from statistical analyis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives. You'll learn how to: use data more effectively to glean valuable analytical insights; manage and coordinate data, people, and technology at an enterprise level; understand and support what analytical leaders do; evaluate and choose realistic targets for analytical activity; recruit, hire, and manage analysis. Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data."--Book jacket |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business intelligence.
|
|
Decision making.
|
| Author |
Harris, Jeanne G.
|
|
Morison, Robert.
|
| LC no. |
2009032263 |
| ISBN |
9781422177693 (hardback : alk. paper) |
|
