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Book Cover
Book
Author De Kluyver, Cornelis A., author

Title Strategic thinking : an executive perspective / Cornelis A. de Kluyver
Published Upper Saddle River, N.J. : Prentice Hall ; London : Prentice-Hall International, [2000]
Upper Saddle River, N.J. : Prentice Hall ; London : Prentice-Hall International, c2000
c2000
©2000

Copies

Location Call no. Vol. Availability
 MELB  658.4012 Dek/Sta  AVAILABLE
Description xviii, 150 pages : illustrations ; 24 cm
Contents Ch. 1. What Is Strategy? -- Ch. 2. Change and Uncertainty in the External Strategic Environment -- Ch. 3. Leveraging Internal Resources and Change Drivers for Strategic Advantage -- Ch. 4. Business Unit Strategy -- Ch. 5. Corporate Strategy -- Ch. 6. Global Strategy -- Ch. 7. Strategy and the (R)evolution in Management
Summary "The fundamental premise of this book is that strategy development is a dynamic process. All companies have a strategy of some kind in place. What's more, few executives have the luxury of "starting over." This book recognizes that most strategies evolve over time, and must take into account how things are done today."--BOOK JACKET. "Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject Strategic planning.
LC no. 99025828
ISBN 0130209953