Title Strategic market planning : the pursuit of competitive advantage / George S. Day

Published St. Paul : West Pub. Co., [1984] ©1984

Copies

Location	Call no.	Vol.	Availability
MELB	658.4012 Day/Smp		AVAILABLE

Description xvi, 237 pages : illustrations ; 25 cm Contents Includes index Notes Includes index Bibliography Bibliography: pages 215-223 Subject Business planning. Competition. Marketing research. LC no. 84002282 ISBN 0314778845 (paperback)

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