| Description |
xxxii, 431 pages : illustrations ; 26 cm |
| Contents |
Pt. 1. Overview of strategic management -- Ch. 1. The nature of strategic management -- Pt. 2. Strategy formulation -- Ch. 2. The business vision and mission -- Ch. 3. The external assessment -- Ch. 4. The internal assessment -- Ch. 5. Strategies in action -- Ch. 6. Strategy analysis and choice -- Pt. 3. Strategy implementation -- Ch. 7. Implementing strategies : management and operations issues -- Ch. 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- Pt. 4. Strategy evaluation -- Ch. 9. Strategy review, evaluation, and control -- Pt. 5. Strategic management case analysis |
| Summary |
"Strategic Management, 10e is a practical approach that shows you how to apply what you're reading. End-of-chapter Experiential Exercises feature allows the student to apply the concepts presented in each chapter."--BOOK JACKET |
| Notes |
"International edition"--Cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning -- Case studies.
|
|
Strategic planning.
|
| Genre/Form |
Case studies.
|
| LC no. |
2004044452 |
| ISBN |
0131503499 : |
|
0131276751 |
|
9780131276758 |
|
