| Description |
259 pages cm |
| Series |
Routledge studies in the management of voluntary and non-profit organizations ; 12 |
|
Routledge studies in the management of voluntary and non-profit organizations ; 12
|
| Contents |
1. Strategic Positioning, the Voluntary and Charitable Sector, and Public Services -- 2. Strategic Positioning, Strategic Position, and Positioning Strategy -- 3. Conceptualizing Charitable Sector and Charitable Activities -- 4. Research Methodology -- 5. Mapping the Positioning Activities of Charitable Organizations -- 6. Process, Anatomy of Positioning Strategy, and Influencing Factors -- 7. Towards an Integrating Model of Influencing Factors -- 8. Implications and Future Development -- Appendix A. Key Terminologies Used in This Book |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Nonprofit organizations -- Management.
|
|
Charities -- Management.
|
|
Strategic planning.
|
| LC no. |
2008042894 |
| ISBN |
9780415453042 (hbk) |
|
