| Description |
x, 201 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. A sense of strategy -- Ch. 2. The customer matrix -- Ch. 3. Sustaining advantage -- Ch. 4. The competitive environment -- Ch. 5. Strategy, structure and processes -- Ch. 6. Strategy and culture -- Ch. 7. Managing strategic change -- Ch. 8. Corporate strategy -- Case study: S. J. Matthews |
| Bibliography |
Includes bibliographical references (page 198) and index |
| Subject |
Strategic planning.
|
| LC no. |
97042856 |
| ISBN |
013356486X alkaline paper |
|
