| Description |
xx, 284 pages ; 24 cm |
| Contents |
Foreword / Brian Solis -- Introduction to PR 2.0 -- Are You Ready to Be 2.0 Ready? -- The Big Bang -- About This Book -- Sect. I. The Transition to PR 2.0 -- Ch. 1. PR 2.0 Is Here -- Ch. 2. Getting Started with 2.0 Research -- Ch. 3. Research with Expert Resources -- Ch. 4. PR 2.0: New Media, New Tools, New Audiences Reaching the Wired Media for Better Coverage -- Ch. 5. Better Monitoring for PR 2.0 -- Sect. II. A New Direction in PR -- Ch. 6. Interactive Newsrooms: How to Attract the Media -- Ch. 7. The Social Media News Release: An Overdue Facelift -- Ch. 8. Social Networking: A Revolution Has Begun -- Ch. 9. RSS Technology: A Really Simple Tool to Broaden Your Reach -- Ch. 10. Video and Audio for Enhanced Web Communications -- Sect. III. Embracing PR 2.0 -- Ch. 11. Social Media: Immerse Yourself and Your Brand -- Ch. 12. The Pro's Use of PR 2.0 -- Ch. 13. The Mindset of the PR 2.0 Journalist -- Ch. 14. APR 2.0 Plan -- Sect. IV. The Future of 2.0 -- Ch. 15. The Path to Great PR |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
|
Mass media and business.
|
| LC no. |
2007049788 |
| ISBN |
0321510070 hardback alkaline paper |
|
9780321510075 hardback alkaline paper |
|
