| Description |
xvii, 138 pages ; 28 cm |
| Contents |
Pt. 1. Understanding Sponsorship -- 1. Making the Transition to Sponsorship -- 2. Preparing for Sponsorship -- 3. Structuring Your Offer -- Pt. 2. Engaging with Sponsors -- 4. Drafting the Proposal -- 5. Gaining Access to Sponsors -- 6. Selling, Negotiating, and Closing the Deal -- 7. Understanding Sponsorship's Legal and Tax Concerns -- 8. Delivering the Deal and Communicating the Results |
| Summary |
"Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorship that will provide financial stability, increase visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success."--BOOK JACKET |
| Notes |
"Guide for nonprofits" -- Cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate sponsorship.
|
|
Fund raising -- Management.
|
|
Marketing -- Management.
|
| LC no. |
2003021851 |
| ISBN |
0787965022 alkaline paper |
|
