| Description |
xiii, 415 pages : illustrations ; 26 cm |
| Contents |
Ch. 1. The entrepreneurial process -- Ch. 2. The art of innovation - developing ideas and business opportunities -- Ch. 3. Analyzing the market, customers, and competition -- Ch. 4. Setting up the company objectives -- Ch. 5. Financing the closely held company -- Ch. 6. Equity financing for high growth -- Ch. 7. Discovering value in intellectual property : the competitive edge -- Ch. 8. Business models and the power of information -- Ch. 9. Managing the money -- Ch. 10. Scaling and harvesting the venture -- Ch. 11. Putting it all together - writing the winning business plan -- Ch. 12. Communicating the opportunity and making a presentation |
| Summary |
"In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Entrepreneurship.
|
| LC no. |
2006003342 |
| ISBN |
047173750X paperback |
|
9780471737506 paperback |
|
