| Description |
xiv, 248 pages : illustrations ; 24 cm |
| Contents |
1. Setting the Vision -- 2. Know Your Customers -- 3. Marketing and Branding -- 4. First Impressions May Be Everlasting -- 5. Keep Your Customers -- 6. Fulfillment Channels That Work -- 7. Choose Your Payment Systems -- 8. Know Your Infrastructure -- 9. Selecting the Right Commerce Package -- 10. Secure Your Investment: Security Threats and Solutions -- 11. Get Ready for Wireless! -- 12. Commit to Never-Ending Improvement |
| Summary |
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover |
| Notes |
Previous ed.: 1999 |
| Subject |
Business enterprises -- Computer networks.
|
|
Electronic commerce.
|
| Author |
Ellis, Juanita.
|
| LC no. |
00108252 |
| ISBN |
0124211615 |
|
