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Book Cover
Book
Author Paavilainen, Jouni, author

Title Mobile business strategies : understanding the technologies and opportunities / Jouni Paavilainen
Published London : Wireless Press, 2002
2002

Copies

Location Call no. Vol. Availability
 MELB  658.05467 Paa/Mbs  AVAILABLE
Description xvii, 237 pages : illustrations ; 24 cm
Contents 1. Introduction to the mobile internet -- 2. Partnetships - the way to success in the mobile era -- 3. Consumer mobile commerce - mass market solutions with segmentation -- 4. Corporate applications: aligning mobile commerce with your business goals -- 5. Location-based services - potential for operators and partners -- 6. Portals - a single plate for various dishes
Bibliography Includes bibliographical references and index
Subject Electronic commerce.
Mobile communication systems.
Mobile computing.
ISBN 0201788985