| Description |
xxxviii, 714 pages : illustrations ; 28 cm |
| Contents |
Part 1: Introduction to e-commerce and e-marketplaces -- 1. Overview of electronic commerce -- 2. E-marketplaces: structure, mechanisms, economics, and impacts -- Part 2: Internet consumer retailing -- 3. Retailing in electronic commerce: products and services -- 4. consumer behavior, online market research, and customer relationship management -- 5. Online advertising -- Part 3: Business-to-business e-commerce -- 6. Company-centric B2B and e-procurement -- 7. Public B2B exchanges and portals -- 8. E-supply chains, collaborative commerce, and intrabusiness EC -- Part 4: Other EC models and applications -- 9. E-government, e-learning, and other EC applications -- 10. Mobile commerce and pervasive computing -- Part 5: EC support services -- 11. Auctions -- 12. E-commerce security -- 13. Electronic payment systems -- 14. Order fulfillment, content management, and other support services -- Part 6: EC strategy and implementation -- 15. E-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal impacts of EC. [Online only: Part 7: Application development -- 18. Building e-commerce applications and infrastructure.] |
| Summary |
This book includes a new chapter on launching a successful online business, and all new tutorials on business plans and supply chain management. New coverage includes: introducing the digital economy, e-marketplaces, e-supply chains, market mechanisms, e-commerce services, auctions, e-government, C2C and intrabusiness, security, order fulfillment, and m-commerce. Revised and updated content throughout - includes internet marketing, company-centered B2B, and web application development and strategy |
| Notes |
"International edition" -- Cover of paperback ed |
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Includes glossary of terms |
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Includes practice questions and exercises |
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Previous edition published 2002 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Information technology -- Management.
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Business enterprises -- Computer networks.
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Electronic commerce.
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Electronic commerce -- Management.
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| Author |
King, David, author
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Lee, Jae, 1972- author
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Viehland, Dennis W., author
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| LC no. |
2003058019 |
| ISBN |
9780131230156 (paperback) |
|
0131230158 (paperback) |
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