| Description |
x, 310 pages : illustrations ; 23 cm |
| Series |
Macmillan Business |
|
Macmillan Business
|
| Contents |
1. What is the Internet -- 2. The business drivers of the Internet -- 3. Who is using the Internet? -- 4. The impact of the Internet on business -- 5. The marketing process -- 6. The impact on the sales channel and customer support -- 7. Creating strategic change -- 8. Why managers' attitudes must adapt -- 9. Strategic options -- 10. Management issues -- 11. The essential ingredients for success -- 12. Subsequent development |
| Summary |
Doing business on the Internet places new demands on organisations and those determining strategy and direction. It challenges many of the basic assumptions about the structure of business processes, be they channels of distribution, product marketing, customer service or resource management. The Internet does, and will continue to have, a powerful influence on the way we conduct business. In Internet Strategies Dick Stroud sets out to provide a practical guide to this decision-making process, taking a truly strategic approach that shows how companies can exploit the internet for their advantage, now and in the future. Packed with practical advice, diagnostic tools and a range of possible strategies, this book is the ideal read for those recognising the need to embrace all that this new medium has to offer in a way that is relevant and sensible for their business |
| Analysis |
Business |
|
Business enterprises |
|
Business information services |
|
Internet (Computer network) |
| Notes |
Includes index |
| Subject |
Business enterprises -- Computer networks -- Management.
|
|
Business enterprises.
|
|
Electronic commerce.
|
|
Internet marketing.
|
|
Internet.
|
| LC no. |
00001406 |
| ISBN |
0312217552 (St. Martin's) |
|
0333698517 |
|
