Description |
xxxiv, 897 pages : illustrations, maps ; 26 cm |
Contents |
Part 1: Introduction to international business -- 1. An overview of international business -- 2. Global marketplaces and business centres -- Part 2: The international environment -- 3. lnternational trade and investment theory -- 4. The international monetary system and the balance of payments -- 5. Foreign exchange and international financial markets -- Part 3:The national environment -- 6. Formulation of national trade and investment policies -- 7. International cooperation between nations -- 8. Legal and political forces -- 9. The role of culture -- Part 4: Managing in the international environment -- 10. International strategic management -- 11. Modes of entry into international business -- 12. International strategic alliances -- 13. Organisation design for international business -- 14. Managing behaviour and interpersonal relations -- 15. Controlling the international business -- Part 5: Managing international business operations -- 16. International marketing -- 17. International operations management -- 18. International financial management -- 19. International accounting and taxation -- 20. International human resource management and labour relations |
Summary |
Provides students with the knowledge, insight and tools to function effectively as managers in this global business environment. Designed specifically for students in Australia and the Asia-Pacific region, this text contains many relevant local examples and applications |
Notes |
Accompanied by a map, a list of capital cities, and a list of business acronyms on 1 folded sheet |
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Previously published: Melbourne : Addison-Wesley Longman, 1998 |
Bibliography |
Includes bibliographical references and index |
Notes |
Category winner : Awards for excellence in educational publishing |
Subject |
International business enterprises -- Management.
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International business enterprises.
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Author |
Griffin, Ricky, author
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Pustay, Michael W., author
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Trigg, Marie, author
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LC no. |
00002191 |
ISBN |
0733907393 (paperback) |
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9780733907395 (paperback) |
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