Pt. 1. Getting Organized for Alliances. 1. Understanding the alliance phenomenon. 2. Choosing a partner: the three Cs. 3. The range of alliance structures. 4. Planning for cooperation. 5. Negotiating strategies for alliance partners. 6. Structure the agreement. 7. Unique challenges of joint venture entities -- Pt. 2. Making Cooperation Work: The Critical Tools for Management. 8. How to get along: three guiding principles. 9. Conflict and change: how partners cope. 10. The foundation for management success. 11. Gearing up in operating functions. 12. Using alliances to build knowledge and skills. 13. Dealbusters: why some alliances break up -- 14. Conclusion
