| Description |
xv, 285 pages : illustrations ; 23 cm |
| Contents |
The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together |
| Summary |
"From market research to information technology to financial reporting, How to Measure Anything reveals the power of measurement to our understanding of business and the world at large. This book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI." "With examples ranging from how a marine biologist measures the population of fish in a large lake to how the United States Marine Corps found out what really matters in forecasting fuel requirements for the battlefield, you will discover a "universal approach" to measuring "intangibles," along with some interesting methods for particular problems."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Intangible property -- Valuation.
|
| LC no. |
2007004998 |
| ISBN |
9780470110126 (cloth) |
|
