| Description |
v, 269 pages : illustrations ; 23 cm |
| Contents |
Introduction / Susanne Niemeier -- I. Theoretical Issues. Three domains of culture and the triune brain / Edward T. Hall. Rhetorical ethos: A bridge between high-context and low-context cultures? / Charles P. Campbell -- II. Interculturality. Negotiating with foreign business persons: An introduction for Americans with propositions on six cultures / Stephen E. Weiss and William Stripp -- III. The Cultural Context. Power and distance as cultural and contextual elements in Finnish and English business writing / Hilkka Yli-Jokipii. Cultural values and Irish economic performance / W. Fred Scharf and Seamus Mac Mathuna -- IV. Linguistic Perspectives. Parallel texts and diverging cultures in Hong Kong: Implications for intercultural communication / Peter Grundy. Cultural keywords in Chinese-Dutch business negotiations / Xiangling Li and Tom Koole. 'Harmonious cooperation' in an English-German intercultural business negotiation / Ralf Porings -- V. Training |
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Raising awareness in business communication training / Lut Baten and Mia Ingels. The experience of sameness in differences: A course in international business writing / J. Piet Verckens, Teun De Rycker and Ken Davis |
| Summary |
"The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business communication -- Cross-cultural studies.
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Business writing -- Cross-cultural studies.
|
| Author |
Campbell, Charles P.
|
|
Dirven, René.
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| LC no. |
97052990 |
| ISBN |
1556195303 (alk. paper) |
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