| Description |
xiii, 463 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: Introduction to Research. -- Scientific Investigation. -- Computer Technology and Business Research. -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. -- The Research Process: Steps 6: Elements of Research Design. -- Experimental Designs. -- Measurement of Variables: Operational Definition and Scales. -- Measurement: Scaling, Reliability, Validity. -- Data Collection Methods. -- Sampling. -- Data Analysis and Interpretation. -- The Research Report. -- Managerial Decision Making and Research. -- A Final Note to the Student. -- Module: A Refresher on Some Statistical Terms and Tests. -- Glossary of Terms. -- Supplementary Readings. -- References. -- Statistical Tables. -- Index |
| Summary |
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter |
| Notes |
Previous ed.: 1992 |
| Bibliography |
Includes bibliographical references (pages 436-441) and index |
| Subject |
Business -- Research -- Methodology.
|
|
Business -- Research.
|
| LC no. |
00551915 |
| ISBN |
047133166X (paperback) |
|
