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Author Sukato, Nuntasaree

Title A model of male consumer behaviour in buying skin care products in Thailand / Nuntasaree Sukato
Published [Place of publication not identified] : [publisher not identified], 2008

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Location Call no. Vol. Availability
 MELB  646.72 Suk/Mom  AVAILABLE
Description xiii, 174 leaves : illustrations ; 30 cm
Summary The important focus of this research is to describe nd explain male consumer behaviour in the purchase of beauty and skin care products. In the Thai context there appears to be a change in behaviour as an increasing number of males, predominately in their working years (21-50 years), are purchasing these products. Until recently the general view was that males pruchased products that were more functional wheras females were more likely to buy symbolic and self-expressive products. The chief purpose of this research is to examine in some depth the phenomena of male consumer bevaviour in buying skin care products in Thailand as it suggests that a significant change may be taking place
Notes Thesis (DBusinessAdministration)--University of South Australia, 2008
Subject Cosmetics industry -- Thailand.
Skin -- Care and hygiene.
Genre/Form Academic theses.
Author University of South Australia. International Graduate School of Business