| Description |
xxiii, 338 pages : illustrations ; 24 cm |
| Series |
Series on computers and operations research ; v. 3 |
|
Series on computers and operations research ; v. 3
|
| Contents |
Market outlooks -- Producers' attitude -- Consumer behaviour -- Distribution networks -- Potential marketing -- The marketing mix -- Challenges -- Predicting developments in organic EU markets -- are the competitive patterns in the Danish case useful? / Jens Vestergaard and Mai S. Linneberg -- The market and welfare effects of the new national organic program / Amalia Yiannaka -- Demand for organically produced fruits and vegetables in northern Greece / Efthimia Tsakiridou, Konstadinos Mattas and Yorgos Zotos -- Trends in the marketing of organic grains and oilseeds in the U.S. / Cesar L. Revoredo -- Current state of the art of legislaton and marketing trends of organic foods worldwide / Ioannis S. Arvanitoyannis and Athanasios Krystallis -- Marketing orientation and its consequence for the food chain / Jon Hanf and Rainer Kuhl -- Marketing and distribution of quality products : a Dutch example / G.M.L. Tacken and J.J. de Vlieger -- Market success of premium product innovation : empirical evidence from the German food sector / Kevin T. McNamara, Christoph R. Weiss and Antje Wittkopp -- Marketing trends in the UK organic sector : perspectives on marketing products from the second year of conversion / Georgina C. Holt, Peter T. Grey, Philip J. Jones and Richard B. Tranter -- The competitive impacts of organic private labels in general food retailing / Astrid Jonas and Jutta Roosen -- Measuring corporate social responsibility in a business to society context / Gerrit Willem Ziggers -- Consumer perception and marketing of origin and organic labelled food products in Europe / Georges Giraud -- Factors influencing consumption of organic food / A. Eves, M. Lumbers and J. Morgan -- Organic food consumers -- the Irish case / S. O'Reilly, Mary McCarthy, P. O'Dovonan and B. Howlett -- Do consumers care about where they buy organic products? : a means-end study with evidence from Italian data / Simona Naspetti and Raffaele Zanoli -- Consumer's attitude regarding organic products / Briz Teresa and Al-Hajj Maya -- From field to table? : the marketing of organic products in Norway / Anne Moxnes Jervell, Svein Ole Borgen and Ola Flaten -- Testing and validating the LOV scale of values in an organic-food-purchase-context / George M. Chryssochoidis -- Marketing trends for organic food in Portugal / Leonardo Costa, Miguel Sottomayor and A. Mendes -- An ordered probit model for the analysis of overall customer satisfaction (OCS) regarding organic-food consumption / A. Asciuto and F. Fiandaca |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Marketing.
|
|
Natural foods -- Forecasting.
|
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Natural foods industry -- Forecasting.
|
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Natural foods industry.
|
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Natural foods -- Marketing.
|
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Food, Organic -- economics.
|
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Marketing -- trends.
|
| Author |
Baourakis, George.
|
| LC no. |
00002608 |
| ISBN |
9812387684 |
|
