Provides an examination of the processes which motivate individuals to drink alcohol. It was found that heavier drinkers are highly sensitive to reward yet more likely to experience negative affect, both generally, and in response to alcohol-related cues. Based on these findings a model focusing on the links between personality, mood and craving for alcohol was developed
Notes
Submitted to the School of Nutrition and Psychology of the Faculty of Health and Behavioural Sciences, Deakin University