1. Towards better health -- 2. Health and human behaviour -- 3. Focus on the individual -- 4. Focus on groups -- 5. Focus on populations : social marketing -- 6. Focus on populations : the media -- 7. Focus on populations : community-based approaches -- 8. Focus on populations : environmental approaches -- 9. Factors influencing strategy selection -- 10. Putting it all together : planning health promotion initiatives -- 11. Skills, tools and competencies for health promotion
Summary
This is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. Australian authors
