| Description |
xi, 231 pages ; 24 cm |
| Contents |
1. Health promotions ancient and modern and their relationship to biomedicine -- 2. Health promotion: what is it and where is it going? -- 3. Origins and interpretations of first world health promotion -- 4. Health promotion: a eurocentric phenomenon -- 5. Biomedicine and health promotion in Britain -- 6. The 'Health of the Nation' targets and health promotion --7. Sexual health promotion and its evaluation -- 8. Diet and health promotion -- 9. The ethics of health promotion -- 10. Health promotion and the mass media --11. Health promotion in the context of employment and unemployment -- 12. Health promotion and tobacco use --13. Use and abuse of alcohol: a health promotion perspective -- 14. The problem of assessing health promotion initiatives |
| Summary |
In Rethinking Health Promotion: A global approach, Theodore MacDonald retraces the development of health promotion to show that, far from being a modern innovation, it has existed as a distinct and separate enterprise for as long as biomedicine. Biomedicine's dominance has obscured the fact that health is more than merely the absence of illness and that poor health is often the result of social, cultural and economic factors. The principal function of health promotion is to create conditions which promote rather than damage health by bringing about changes in international, national and local policy. Rethinking Health Promotion throws open the debate about the function and position of health promotion in modern societies. Undergraduate and postgraduate students of Health Studies and others studying health promotion as part of a professional training will find this book stimulating reading |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Health promotion.
|
|
World health.
|
|
Global Health.
|
|
Health Promotion.
|
| LC no. |
97041764 |
| ISBN |
0415164745 |
|
0415164753 (paperback) |
|
