| Description |
xxi, 362 pages : illustrations ; 21 cm |
| Contents |
1. Nuts? ... You Decide ---- Part I.A legend takes off: the Southwest spirit is born. 2. Goliath Meets David: The Battle to Get off the Ground --- 3. The Battle Heats Up: Innovations Forged in the Fires of Competition --- 4. A Maverick Emerges: The Creation of a Corporate Personality ---- Part II. Basics gonenuts: doing business basics with Southwest twist. 5. Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewards --- 6. "Professionals" Need Not Apply: Hire for Attitude, Train for Skills --- 7. Kill the Bureaucracy: Think Small, Act Fast --- 8. Act Like an Owner: Ask Questions, Think Results --- 9. Learn Like Crazy: Stay Fresh, Stretch to Grow --- 10. Don't Fear Failure: Be Creative, Color outside the Lines ---- Part III. Nuts gone basic: doing the extra special exceptionally well. 11. One Great Big Family: Create a Legendary Culture --- 12. Keeping the Spirit Alive: Preserve What You Value --- 13. The Art of Celebrating Milestones: Revel in Your Accomplishments --- 14. Celebrating People with Big Hearts: Honor Those You Love --- 15. Still Nuts After All These Years: Make Work Fun --- 16. Luv: More Than Just a Ticker Symbol --- 17. Compassion for the Community: Give Back -- It's the Right Thing to Do --- 18. Unconventional Advertising: Bending the Rules to Break a Great Story --- 19. Customers Come Second: And Still Get Great Service --- 20. Employees Come First: Great Service Begins at Home ---- Part IV. The legend lives on: leadership spices it up. 21. Leaders Leading Leaders --- 22. Leadership from the Inside Out --- 23. Go Nuts! |
| Summary |
Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories |
|
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life. -- Back cover |
| Notes |
Originally published: Austin, Tex. : Bard Books, ©1996 |
| Bibliography |
Includes bibliographical references (pages 340-346) and index |
| Subject |
Southwest Airlines Co
|
| SUBJECT |
Southwest Airlines Co. fast (OCoLC)fst00668455 |
| Subject |
Airlines -- United States -- Management
|
|
Success in business
|
|
Management
|
|
Corporate culture
|
|
Flying-machines
|
|
Travel
|
|
Commerce
|
|
Success
|
|
Competition (Psychology)
|
|
Organizational Culture
|
|
Aircraft
|
|
Travel
|
|
Commerce
|
|
Achievement
|
|
Competitive Behavior
|
|
management.
|
|
aircraft.
|
|
travel.
|
|
Airlines -- Management.
|
|
Management.
|
|
Success in business.
|
|
United States.
|
| Author |
Freiberg, Jackie, 1963-
|
| LC no. |
97050102 |
| ISBN |
0767901843 |
|
9780767901840 |
|
