Title Marketing in the service sector / John M. Rathmell

Published Cambridge, Mass. : Winthrop Publishers, [1974]

Copies

Location	Call no.	Vol.	Availability
W'PONDS	381.45363 Rat		AVAILABLE

Description viii, 232 pages : illustrations ; 23 cm Notes Bibliography: p. 221-229 Bibliography Bibliography: pages 221-229 Subject Marketing -- United States. Service industries -- United States. Service industries -- United States -- Marketing. LC no. 74001236 ISBN 0876265611

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