| Description |
xvi, 351 pages : illustrations, 1 map ; 23 cm |
| Contents |
1. Step on the Gas for Revved-Up Profits -- 2. Energized Editorial + Electrified Titles = Marketing Magic -- 3. Endorsements Equal Souped-Up Success -- 4. Reviews and Galleys Accelerate Your Sales -- 5. Publicity Horsepower: Shameless Print Promotion for Brazen Hustlers -- 6. Putting Your Self-Propelled Author Tour and Book Signings in Overdrive -- 7. Op-Ed Pieces for High Gear Results -- 8. Radio Interviews: How to Be Hip and Shoot from the Lip -- 9. Opening the Throttle: Touting Titles on TV -- 10. Outdistancing Distribution Doldrums: How to Capture Booksellers, Wholesalers, and Distributors -- 11. High-Voltage Ideas for Getting on the Library Speedway -- 12. Educational Sales: Steering Toward Impressing Academics -- 13. Amplify Your Presence with Book Clubs -- 14. Nonbookstore Merchandising Channels to Make Sales Sizzle -- 15. Turn Up the Current with Catalog Sales -- 16. Enterprising Internet Strategies: Tech It to the Max |
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17. Premiums and Incentives Super-Charge Your Bottom Line -- 18. LinkThink: Strategic Alliances to Ignite Your Book Sales -- 19. QVC and Home Shopping Network: Adding Mileage to Your Campaign -- 20. Your Consumer Brochure: Tips to Fuel a Fabulous Sales Piece -- 21. Lightning-Charged Possibilities in Direct Mail -- 22. Speaking and Teaching to Speed Up Profits -- 23. Alternative Master Moves to Outrun the Herd -- 24. Sidelines, Spinoffs, Special Reports, and Stuff: Getting a Power Boost -- 25. Moving Up to Indy: Selling Your Self-Published Book to New York |
| Summary |
Turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating tons of free publicity, then discover how to capitalize on it. Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network - and you can't do without this guide |
| Bibliography |
Includes bibliographical references (pages 339-340) and index |
| Subject |
Books -- United States -- Marketing.
|
| Author |
Ross, Tom, 1933-
|
| LC no. |
99011466 |
| ISBN |
0918880416 trade paper |
|
