Title Capitalism : an ethnographic approach / Daniel Miller

Published Oxford, UK ; Washington, D.C. : Berg, 1997

Copies

Location	Call no.	Vol.	Availability
W'PONDS	381.4566362 Mil/Cae		AVAILABLE

Description x, 357 pages ; 23 cm Series Explorations in anthropology Explorations in anthropology. Contents 1. Capitalism, Ethnography and Trinidad -- 2. Pure Capitalism -- 3. The Local-'Global' and the Global-'Local' Companies -- 4. An Ethnography of Brands: The Trinidadian Sweet Drink Industry -- 5. The Production of Advertising -- 6. The Content and Consumption of Advertisements -- 7. Retail and Shopping -- 8. Consumption and Capitalism Notes Bibliography: p342-350. _ Includes index Bibliography Includes bibliographical references and index Subject Advertising -- Trinidad and Tobago. Capitalism -- Trinidad and Tobago. Consumer behavior -- Trinidad and Tobago. Consumers -- Trinidad and Tobago. Ethnology -- Trinidad and Tobago. Soft drink industry -- Trinidad and Tobago -- Marketing. LC no. 96035850 ISBN 1859731236 (alk. paper) 1859731287 (paperback: alk. paper)

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