| Description |
xiv, 322 pages : illustrations ; 25 cm |
| Contents |
Machine derived contents note: 1. Grocery E-Commerce - Consumer Behaviour and Business -- Strategies: An Introduction 1 -- Niels Kornum and Mogens Bjerre -- 2. Competing for the Online Grocery Customer: The UK -- Experience 7 -- Muriel Wilson-Jeanselme and Jonathan Reynolds -- 3. To Pay or Not to Pay, That is the Question. Conceptual -- Model and Empirical Results on Consumers' View on Home -- Delivery 36 -- Herbert Kotzab and Christoph Teller -- 4. Household Desires on Home Delivery: An Empirical Study -- on Attended Reception of Convenience Goods 58 -- Bengt Norddn -- 5. A Comparison of In-Store vs. Online Grocery Customers 79 -- Andrea M. Prud'homme and Kenneth K. Boyer -- 6. Understanding Consumer Adoption of Online Grocery -- Shopping: Results from Denmark and Sweden 97 -- Torben Hansen and Suzanne C. Beckmann -- 7. Behind the Values: Understanding Consumer Behaviour and -- E-Grocery Business from a Dialectic Culture Perspective 122 -- Christine Sestoft -- 8. Effective E-Grocery Logistics 160 -- Hannu Yrjdld and Kari Tanskanen -- 9. Cost Drivers and Profitability of DC Based Grocery Home -- Delivery Systems 183 -- Niels Kornum and Mads Vangkilde -- 10. A Reality Check on E-Grocery Delivery Options - The -- Swedish Case 204 -- Elisabeth Karlsson -- 11. Packaging Trends for E-Commerce Shipments in the United -- States: A Focus on Perishables! 230 -- S. Paul Singh -- 12. First-Movers in the E-Grocery Sector - A Framework for -- Analysis 241 -- Mads Vangkilde -- 13. Innovative Opportunities and Strategies for Online -- Transactions 276 -- Peder Inge Furseth -- 14. The Future of Grocery E-Commerce - Will Business be Able -- to Meet Customer Needs and How? 294 -- Niels Kornum and Mogens Bjerre -- Index 320 |
| Summary |
"This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia." "Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read."--BOOK JACKET |
| Notes |
Selected papers from the First International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector, held 24-25 May 2004 at the Copenhagen Business School, are the backbone of this book |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce -- Congresses.
|
|
Electronic commerce.
|
|
Grocery shopping -- Congresses.
|
|
Grocery shopping.
|
|
Selling -- Groceries -- Congresses
|
|
Selling -- Groceries
|
| Genre/Form |
Conference papers and proceedings.
|
| Author |
Bjerre, Mogens, 1959-
|
|
Kornum, Niels, 1955-
|
| LC no. |
2005046190 |
| ISBN |
1845422988 (hbk.) |
|
