Title Experiential retailing : concepts and strategies that sell / Youn-Kyung Kim, Judith Forney and Pauline Sullivan

Published New York : Fairchild ; Oxford : Berg [distributor], 2007

Copies

Location	Call no.	Vol.	Availability
MELB	381.1 Kim/Erc		AVAILABLE

Description xiii, 466 pages : illustrations ; 29 cm Contents Ch. 1. Introduction -- Ch. 2. Evolution of consumption -- Ch. 3. Utilitarian and hedonic consumption -- Ch. 4. Symbolic consumption -- Ch. 5. Ritual consumption -- Ch. 6. Sensory consumption -- Ch. 7. Consumer efficiency -- Ch. 8. Entertainment retailing -- Ch. 9. Thematic retailing -- Ch. 10. Lifestyle retailing -- Ch. 11. Value retailing -- Ch. 12. Branding -- Ch. 13. Brand extension -- Ch. 14. Strategic alliance -- Ch. 15. Global experiential retailing Notes Formerly CIP. Uk Includes index Bibliography Includes bibliographical references and index Subject Consumer behavior -- History. Consumer behavior. Consumption (Economics) Retail trade -- History. Consumption (Economics) -- History. Retail trade. Author Forney, Judith Anne Cardona, 1949- Sullivan, Pauline. LC no. 2006940794 ISBN 1563673991 (hbk.) 9781563673993 (hbk.)

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