1. Tourists' demands for heritage consumption -- 2. The heterogeneity of the heritage product -- 3. The socio-demographic characteristics of tourists at heritage attractions -- 4. Tourist decision-making and heritage attractions -- 5. Tourist trip making and visits to heritage attractions -- 6. The promotion of heritage attractions to tourists -- 7. The retailing role of heritage attractions -- 8. Tourist disposition towards conservation and commitment to heritage -- 9. Tourist assessment of heritage presentation -- 10. Benefits gained by tourists from visiting heritage attractions -- 11. Conclusion: the heritage market place summarised
Bibliography
Includes bibliographical references (pages [235]-242) and index
