| Description |
xvi, 303 pages ; 25 cm |
| Series |
Cassell tourism |
|
Cassell tourism
|
| Contents |
Part I. Hva Management -- 1. An overview of the sector -- 2. Operations Management -- Part II. Design of Hvas -- 3. Concept Development -- 4. Interpretation and Presentation -- 5. Visitor Management -- 6. The Role of Technology -- 7. Job Design and Work Organization -- 8. Design of the Process and Product Interface -- Part III. Improvement -- 9. Quality -- 10. Productivity -- Part IV. Capacity -- 11. Managing Demand and Supply -- 12. Yield Management -- Part V. Operations Strategy -- 13. Risk and Environment -- 14. Decision-making -- 15. Strategy and Policy -- Part VI. Case Studies -- Rays Farm: A Case Study -- Developing the Concept for the Thackray Medical Museum, Leeds -- Santa Trains at Boness and Kinneil Railway -- Volunteer Management at Nugget Hill: A Case Study -- Visitor Satisfaction Management at Leeds Castle, Kent -- Coventry Museums and Galleries: A Case Study |
| Notes |
"Continuum tourism" -- Cover |
|
First published: London : Cassell, 1999 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Heritage tourism -- Management.
|
|
Heritage tourism -- Great Britain -- Management.
|
|
Historic buildings -- Management.
|
|
Historic buildings -- Great Britain -- Management.
|
|
Historic sites -- Management.
|
|
Historic sites -- Great Britain -- Management.
|
| Author |
Leask, Anna.
|
|
Yeoman, Ian.
|
| LC no. |
00001451 |
| ISBN |
0304702919 (cased) |
|
0304702927 (paperback) |
|
0826460615 (paperback) |
|
