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Book Cover
Book
Author Powell, Douglas Alan, 1962-

Title Mad cows and mother's milk : the perils of poor risk communication / Douglas Powell and William Leiss
Published Montreal ; London : McGill-Queen's University Press, [1997]
©1997

Copies

Location Call no. Vol. Availability
 MELB  363.10014 Pow/Mca  AVAILABLE
Description xi, 308 pages : illustrations ; 23 cm
Contents 1. Mad Cows or Crazy Communications? -- 2. A Diagnostic for Risk Communication Failures -- 3. Dioxins, or Chemical Stigmata -- 4. Hamburger Hell -- 5. Silicone Breasts -- 6. Lost in Regulatory Space: rBST -- 7. Gene Escape -- 8. Mother's Milk -- 9. Ten Lessons
Summary Communicating the nature and consequences of environmental and health risks is one of the most problematic areas of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks - but rarely get them. Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Communication.
Environmental health.
Health risk assessment.
Health risk communication.
Risk communication.
Communication.
Communication.
Health Education -- methods.
Risk Factors.
Risk Management.
Communication.
Health Education -- methods.
Risk Factors.
Risk Management.
Author Leiss, William, 1939-
LC no. 99203404
ISBN 0773516182 (bound)
0773516190 (paperback)