| Description |
351 pages : illustrations ; 25 cm |
| Contents |
Ch. 1. The challenge of combating HIV/AIDS -- Ch. 2. Strategic communication in the fight against HIV/AIDS -- Ch. 3. Communication for social and behavioral change -- Ch. 4. Reaching special audiences -- Ch. 5. Communication for health and social services -- Ch. 6. Selected strategic approaches -- Ch. 7. Present and future challenges for communicators -- App. Resources to keep communication specialists updated |
| Summary |
"According to the authors of this book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues." "Organized in a user-friendly manner and supported by case studies which illustrate the concepts and show how strategic communication has been employed in different developing countries, this book is an excellent tool designed for direct application in training and in designing communication programs. It will be of considerable use to students of public health and communication for development, while being of immense practical value to all those engaged in the fight against the AIDS epidemic."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [312]-332) and index |
| Subject |
AIDS (Disease) -- Prevention.
|
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Health behavior.
|
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Health education.
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Communication in medicine.
|
| Author |
Bertrand, Jane T.
|
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Becker, Benton Lee, 1938-2015.
|
| LC no. |
2004001250 |
| ISBN |
0761932070 US-hbk |
|
0761932089 US-pbk |
|
8178293242 India-hbk |
|
8178293250 india-pbk |
|
