Introduction : answering the age-old question : why is Uncle Al so fat? -- Ch. 1. Craze or crisis? -- Ch. 2. I'll take a deep-fried Coca-Cola -- Ch. 3. Why we're moving less (hint : it's not just the La-Z-Boy) -- Ch. 4. So where else can we lay the blame? -- Ch. 5. Beware : moral hazard -- Ch. 6. So we're fat - who cares? -- Ch. 7. The role of government -- Ch. 8. Weighing the public policy issues (for adults) -- Ch. 9. Weighing the public policy issues (for kids) -- Ch. 10. The employer's dilemma -- Ch. 11. The ObesEconomy -- Ch. 12. How to lose weight like an economist