| Description |
xv, 181 pages : illustrations ; 23 cm |
| Contents |
Machine derived contents note: Introduction -- Part One: Overview -- The Challenge of Health Behavior Change -- One Solution -- Health Communication Campaigns -- Two Examples of Health Communication Campaigns -- The Comparative Synthesis Study -- Substance Abuse and High-Risk Youth -- Setting the Agenda for the Issue of Drugs -- Part Two: Generalizations About Health Communication Campaigns -- Overview -- Generalizations about Health Communication Campaigns -- Discussion -- Part Three: Interviews With Campaign Designers/Experts -- Georgetown University - Elaine Bratic Arkin -- Entertainment Industry Coalition on AIDS - Warren J Ashley -- Michigan State University - Charles Atkin -- Human Interaction Research Institute - Thomas E Backer -- Los Angeles Times - Edwin Chen -- Johns Hopkins University - Patrick C Coleman -- Entertainment Industries Council - Larry Deutchman -- Entertainment Industries Council - Brian Dyak -- Brookfield Productions - Fern Field -- International Institute of Rural Reconstruction, Philippines - Juan M Flaviar -- University of Illinois - Brian Flay -- Stanford University - June Flora -- University of Maryland - Vicki Freimuth -- The University of Texas at Austin - Kipling J Gallion -- Population Communications - Robert W Gillespie -- University of Pennsylvania - Robert Hornik -- Institute for Communication Research - Jose Ruben Jara -- University of Southern California - C Anderson Johnson -- Mediascope - Marcy Kelly -- Johns Hopkins University - Lawrence Kincaid -- Center for Risk Communication - David McCallum -- Scott Newman Center - Jacqueline E McDonald -- Freedom Forum Media Studies Center - John V Pavlick -- University of Southern California - Mary Ann Pentz -- Rutgers University - Ronald E Rice -- University of Southern California - Everett M Rogers -- University of Wisconsin - Madison - Charles Salmon -- Entertainment Industries Council - Larry Stewart -- University of California at Berkeley - Lawrence Wallack -- Part Four: Implications And Future Directions -- Implications for Campaign Design -- Implications for Future Research |
| Analysis |
Health education |
| Notes |
CIP title: Mass media health campaigns |
| Bibliography |
Includes bibliographical references (pages 177-179) |
| Subject |
Communication in medicine.
|
|
Mass media in health education.
|
| Author |
Rogers, Everett M.
|
|
Sopory, Pradeep.
|
| LC no. |
92006165 |
| ISBN |
0803943318 |
|
0803943326 (paperback) |
|
