Maximizing fundraising's strategic contribution / Stephen C. Falk -- Integrating fundraising into finance / Nick G. Costa -- Successful strategies for effective stewardship / L. Alayne Metrick -- The fundraising CEO / Frank R. Hall -- Physician fundraising : evolution not revolution / Mara Hook, Jerry Mapp -- Hardwiring for maximum fundraising return on investment / James M. Greenfield -- Don't fill a position : recruit talent / Gail L. Freeman -- Attracting top talent and retaining stars / Claudia A. Looney, James K. Looney -- Performance benchmarking : lessons on using performance benchmarks to maximize fundraising results / Stuart R. Smith -- Identifying points of conflict / Terry Upshaw Morgan -- Sudden scrutiny of hospital billing and collections : managing the oppositional crisis / Mary Anne Chern
