Title Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen

Edition First edition Published New York, NY : HarperBusiness, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	338.766362 All/Sfh		AVAILABLE

Description xii, 500 pages, 32 unnumbered pages of plates : illustrations ; 25 cm Bibliography Includes bibliographical references (pages [473]-476) and index Subject Coca-Cola Company -- History. Soft drink industry -- Marketing. Soft drinks -- Marketing. LC no. 94010397 ISBN 0887306721

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