| Description |
xiv, 256 pages ; 24 cm |
| Contents |
1. The Road behind -- 2. The Making of the Microsoft Marketing Machine -- 3. Be Like the Mac -- 4. Death March -- 5. Anything for IBM -- 6. The Clandestine Effort -- 7. Bad Marriages End in Divorce -- 8. Pen Ultimate Warfare -- 9. Go-ing Down -- 10. Meet the Jetsons -- 11. High Road to Memphis - Low Road to MSN -- 12. Dodging Bullets -- 13. Windows 95 - Power in Numbers -- 14. Continual Chaos |
| Summary |
"In this insider's account, Jennifer Edstrom, daughter of Bill Gates's P. R. guru, and thirteen-year Microsoft veteran Marlin Eller illuminate the real story of Gates's Microsoft, told not by the suits, the flacks, or the lawyers, but by the people who actually designed the software and wrote the code. From the 1983 launch of Windows to the 1998 antitrust lawsuit that helped determine the future of technology manufacturing and marketing, this memoir sets the record straight on a number of hotly debated - and often hotly litigated - turning points in the short but colorful history of the information Age."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages [233]-244) and index |
| Subject |
Gates, Bill, 1955-
|
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Microsoft Corporation.
|
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Computer software industry -- United States.
|
| Author |
Eller, Marlin.
|
| LC no. |
98012636 |
| ISBN |
0805057544 (hb : alk. paper) |
|
