| Description |
x, 323 pages : illustrations ; 24 cm |
| Contents |
The Genesis of Apple -- Woz's Wanderings -- The Apple III Fiasco -- Code Names Uncovered -- Millionaire Mania -- The Strangest Bedfellow of All -- From Xerox, with Love -- The Making of Macintosh -- Macintosh Insiders -- The Greatest Commercial That Almost Never Aired -- The Mac Meets the Press -- Mac Models Timeline -- Why 1985 Wasn't like 1984 -- Telecom Troubles -- The Remarkable Rise and Fabulous Fall of John Sculley -- Windows: What Went Wrong? -- The Fallen Apple -- What Jobs Did NeXT -- The Pixar Phenomenon -- The Star Trek Saga -- From Diesel to Doctor -- The Clone Quandary -- The Doctor's Strong Medicine -- The Copland Crisis -- Happily Ever Apple? |
| Summary |
"Apple Confidential 2.0 chronicles the best and the worst of Apple Computer's remarkable story. Follow the company as it grows from upstart media darling to industry-leading powerhouse, falters under a series of disastrous executive decisions, takes its licks as technology whipping boy, and rebounds to profitability through innovation." "This substantially revised second edition contains over 60 pages of new material, including several completely new or greatly revised chapters, as well as hundreds of fresh photos, illustrations, quotes, and timelines."--BOOK JACKET |
| Notes |
Rev. ed. of: Apple confidential. 1999 |
| Bibliography |
Includes bibliographical references (pages 307-309) and index |
| Notes |
Also available electronically via WWW |
| Subject |
Apple Computer, Inc. -- History.
|
|
Computer industry -- United States -- History.
|
| Author |
Linzmayer, Owen W.
Apple confidential
|
| LC no. |
2003017567 |
| ISBN |
1593270100 paperback |
|
