| Description |
xvii, 374 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Event tourism -- Ch. 2. Perspectives and definitions -- Ch. 3. Trends and consumer research -- Ch. 4. Initiatives in English-speaking countries -- Ch. 5. Destination planning and marketing -- Ch. 6. Product development and promotion -- Ch. 7. Planning and marketing for individual events -- Ch. 8. Developing tourism potential -- Ch. 9. Case studies -- Ch. 10. Methods for evaluation and impact assessment -- Ch. 11. Conclusions and future perspectives |
| Summary |
"Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1 |
| Analysis |
Consumer |
|
Cost benefit analysis |
|
Economics |
|
Evaluation |
|
Festival |
|
Market research |
|
Marketing |
|
Planning |
|
Survey |
|
Tourism |
|
Tournament |
|
User demand |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 345-361 |
| Subject |
Festivals.
|
|
Tourism.
|
| LC no. |
89078073 |
| ISBN |
0442237448 |
|
