| Description |
xx, 297 pages : illustrations ; 24 cm |
| Contents |
Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports -- Societies, etc. -- Marketing.
|
|
Sports administration.
|
|
Relationship marketing.
|
| Author |
McCarthy, Scott, 1958-
|
| LC no. |
2008004334 |
| ISBN |
9780415453295 (hard copy : alk. paper) |
|
9780415453301 (paper copy : alk. paper) |
|
