| Description |
xvi, 295 pages : illustrations ; 25 cm |
| Contents |
Ch. 1. The Special Nature of Sport Marketing -- Ch. 2. Marketing Management in Sport: An Overview -- Ch. 3. The Sport Consumer -- Ch. 4. Perspectives in Sport Consumer Behavior -- Ch. 5. The Role of Research in Sport Marketing -- Ch. 6. Market Segmentation -- Ch. 7. The Sport Product -- Ch. 8. Pricing Strategies -- Ch. 9. Promotions -- Ch. 10. Promotional Licensing -- Ch. 11. Place -- Ch. 12. Public Relations -- Ch. 13. Coordinating and Controlling the Marketing Mix |
| Analysis |
Sports Promotion (Public relations) |
|
Sports Promotion (Public relations) |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports -- Marketing.
|
| Author |
Hardy, Stephen, 1948-
|
|
Sutton, William Anthony, 1951-
|
| LC no. |
92036331 |
| ISBN |
0873224493 |
|
