| Description |
xix, 570 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: Part 1: Introduction -- Chapter 1: The Corporation: An overview of what it is, its tactics and what public health can do -- William H. Wiist -- Chapter 2: Corporations, Public Health and the Historical Landscape that Defines Our Challenge -- Shelley K. White -- Part 2: Corporate Tactics -- Chapter 3: Limited Liability and the Public's Health -- Lainie Rutkow and Stephen P. Taret -- Chapter 4: Public Relations and Advertising -- Diane Farsetta -- Chapter 5: Lobbying, the Revolving Door, and Campaign Contributions. -- The Center for Responsive Politics -- Chapter 6: The Tobacco Industry -- Ruth E. Malone -- Chapter 7: The Pharmaceutical Industry -- David Egilman & Emily Ardolino -- Chapter 8: The Motor Vehicle Industry -- Leon S. Robertson -- Chapter 9: The Alcohol Industry: Alcohol industry interests, global trade agreements and their impact on public health -- Donald Zeigler -- Chapter 10: Food and Agriculture Industry -- Judith A. Pojda -- Part 3: Tactics to Counter the Corporation -- Chapter 11: Using Charters to Redesign Corporations in the Public Interest -- Charlie Cray -- Chapter 12: A New Democracy in Action -- Mari Margil -- Chapter 13: Legal Strategies: You Are What They Say You Are Eating -- Stephen Gardner & Kate Campbell -- Chapter 14: Anti-corporate Social Movements: A Global Phenomenon -- Thomas E. Mertes -- Chapter 15: Labour Movement Strategies to Address Corporate Globalisation -- Jane Lethbridge -- Chapter 16: Campaigns to Change Health Damaging Corporate Practices -- Nicholas Freudenberg -- Chapter 17: Public Health Infrastructure -- Rene Jahiel -- Chapter 18: Indigenous Peoples' Movements -- Raymundo D. Rovillos -- Chapter 19: The New Politics of Consumption: Promoting Sustainability in the American Market Place -- M.J. Cohen, A. Comrov, & B. Hoffner -- Chapter 20: Spiritual Activism and Liberation Spirituality: Pathways To Collective Liberation -- Claudia Horwitz and Jesse Maceo Vega-Frey -- Appendix |
| Summary |
"The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of nongovernmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals." "The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Public health -- Citizen participation.
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Public health -- Economic aspects.
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Consumer Advocacy.
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Health Policy.
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Health Promotion.
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Industry -- organization & administration.
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Marketing.
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Organizational Policy.
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| SUBJECT |
United States. https://id.nlm.nih.gov/mesh/D014481 |
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United States. https://id.nlm.nih.gov/mesh/D014481 |
| Author |
Wiist, William H.
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| LC no. |
2010278430 |
| ISBN |
0195375637 |
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9780195375633 |
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