| Description |
vii, 260 pages ; 23 cm |
| Contents |
1. The long and winding road: Liquid Paper - Kettle Chips - Dyson - The Kellogg Company - 3M and the Post-it Note -- 2. Thanks for the idea: Red Bull - Sony - Nutrimetics -- 3. Do what you love: Lonely Planet - Flight Centre - Quicksilver and Rip Curl - Weight Watchers -- 4. Thanks for nothing : the founders who missed out on the billions: Chanel No. 5 - Coca-Cola Company -- 5. Extreme makeovers: Nokia - Avon - LVMH - Gap - Wipro - Samsung - Guinness -- 6. The revolutionaries: IKEA - Prada - Semco - Aussie Home Loans -- 7. The crowd-pleasers: Barbie - Grundy Worldwide - Björn Again - Chupa Chups - Endermol - Pixar - Hallmark cards - Casella Estate -- 8. It didn't happen overnight, but it did happen: Disposable nappies, Marion Donovan - Amazon -- 9. That's what I wanted, I just didn't know it: MTV - TiVo - Hooters - Uniqlo - Cirque du Soleil -- 10. Survival of the fittest: Nobu - Microsoft -- 11. Born to sell: Ray Kroc, McDonald's - Howard Schultz, Starbucks - Michael Dell, Dell Computers - Bernie Ecclestone - Gerry Harvey, Harvey Norman - Barb de Corti, Enjo -- 12. Me, myself and I: Oprah Winfrey - easyJet - Playboy - Helena Rubinstein - Sean Combs - Terence Conran - Taschen - Anita Roddick - Athena Starwoman - Richard Branson -- 13. I want to be alone : the Greta Garbos of business: Aldi - Zara - Luxottica -- |
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14. Ah, that's how you do it: eBay - Limited Brands - L'Oréal - BlackBerry - Wal-Mart - Berkshire Hathaway - Bakers Delight -- 15. Image is everything: Nike - Tiffany & Co. - Levi's - Revlon - David Ogilvy & Mather -- 16. The business daredevils: FedEx - XM Radio - Esprit -- 17. The Lennon and McCartney duos: Tupperware - Apple - id Software - Google -- 18. Funky Inc.: Nudie Juice - Jamie Oliver - Les Mills International - Oakley -- 19. From hippie to hip: Aveda - Jurlique - Ben & Jerry's -- 20. Beware of cheap imitations: Steinway - Lego - Harley-Davidson - Fours Seasons Hotel Group - Manolo Blahnik - R.M. Williams - Alessi - Porsche -- 21. No experience necessary: Subway - Mrs Fields Cookies - Diners Club -- 22. And now for something completely different: Play-Doh - Yakult |
| Bibliography |
Bibliography: pages [259]-260 |
| Subject |
Executive ability.
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Executives.
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Success in business -- Case studies.
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Business enterprises -- Case studies.
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Entrepreneurship -- Case studies.
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Entrepreneurship.
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Businesspeople.
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| Genre/Form |
Case studies.
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| Author |
Holland, Angus.
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| LC no. |
00002566 |
| ISBN |
1740512820 : |
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