Title Business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove

Edition Second edition Published Oxford : Capstone, 2002

Copies

Location	Call no.	Vol.	Availability
MELB	338.04092 Branso Bra/Btr 2002		AVAILABLE

Description xvi, 175 pages ; 22 cm Series Bigshots Big shots. Contents Richard Branson Revisited ... -- The Life and Times of Richard Branson -- 1. Pick on Someone Bigger Than You -- 2. Do the Hippy, Hippy Shake -- 3. Haggle: Everything's Negotiable -- 4. Make Work Fun -- 5. Do Right by Your Brand -- 6. Smile for the Cameras -- 7. Don't Lead Sheep, Herd Cats -- 8. Faster Than a Speeding Bullet -- 9. Size Does Matter -- 10. Never Lose the Common Touch -- How to Build a Brand the Branson Way Notes Previous ed.: 1998 Bibliography Includes bibliographical references and index Subject Branson, Richard. Branson, Richard, 1950- SUBJECT Branson, Richard. http://id.loc.gov/authorities/names/n87888343 Subject Virgin Group -- History. Businessmen -- Great Britain -- Biography. Success in business -- Great Britain -- Case studies. Brand name products -- Great Britain. Aeronautics, Commercial -- Great Britain -- History. Genre/Form Biographies. Case studies. ISBN 1841121495 paperback

Other Titles Business the Rupert Murdoch way : Ten secrets of the world's greatest deal-maker

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