Description |
ix, 1 unnumbered page, 342 pages ; 24 cm |
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regular print |
Contents |
Introduction -- People: Find Good People - Set Them Free -- Brand: Flying the Flag -- Delivery: Special Delivery -- Learning from Mistakes and Setbacks: Damage Report -- Innovation: A Driver for Business -- Entrepreneurs and Leadership: Holding on and Letting Go -- Social Responsibility: Just Business -- Epilogue: Success |
Summary |
From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognised brands in the world. In Business Stripped Bare Branson shares the incredible truth about his most risky, brilliant and audacious deals |
Notes |
Includes index |
Subject |
Branson, Richard.
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Branson, Richard., 1950-
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Virgin Group.
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Entrepreneurship -- Great Britain.
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Businessmen -- Great Britain.
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Entrepreneurship -- Anecdotes.
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Entrepreneurship.
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Success in business.
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Genre/Form |
Autobiographies.
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Anecdotes.
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ISBN |
9780753515020 paperback |
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9781905264513 hardback |
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1905264518 hardback |
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9781905264438 hardback |
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1905264437 hardback |
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